- The Alliance
- All Stars
The aim of each initiative is to train young people of each region as role models. As Young Coaches our participants work on a regular basis with children in their environment and positively influence their development through targeted social football activities.
Since 2007 the coaching education programmes in Europe, Asia and Africa have reached more than 9'900 disadvantaged children and young people. So far 237 young women and men have been trained to become Young Coaches, providing them with the skills and know-how to conduct their own activities for disadvantaged children in their communities and organisations. They are both, a coach as well as a multiplier of the newly acquired knowledge, which they now pass on to the children.
Football and sports in general is increasingly recognized and used as a tool in international development. However, football does not per se unfold all its positive social, preventive or educational impact. Values such as respect, fair play, tolerance and solidarity as well as dealing with conflicts and failures need to be taught to the children by the Young Coaches and regularly practiced within the group. As the Young Coach is playing the key role in this learning process, the quality of her / his education is the primary goal of all projects. The aim is to supply the Young Coaches with the most effective tools for their challenging function as coaches and role models, preparing them for their fundamental social role.
Each coaching education programme is internally monitored. At the end of the programme the entire project is externally evaluated through an independent scientific partner. New findings immediately help to optimise the next training session. This offers a continuous development and improvement of the programme.